Answered By: Jonathan Bloy
Last Updated: Aug 25, 2023     Views: 283

Start at the Business Research Guide and try these two databases:

Gale Business Insights

Enter the company name, and click on its name under the Company Profiles list that pops up.  The ticker symbol will be in front of the name (HOG Harley-Davidson Co. in this example).

Searching for Harley Davidson showing link to HOG Harley-Davidson Co.

 

On the company profile page, look for the button labeled "Read full SWOT analysis."

Screenshot showing the button 'Read full SWOT analysis'

 

Business Source Complete

Enter the company name, and the word "SWOT."  Click Search.

Search boxes showing 'General Mills' in one box, and 'SWOT' in another.

 

On the results screen, check the publishing dates to get the most recent SWOT report.

Search results screen showing SWOT reports with different dates.

 

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